The walls were painted with illustrations promoting shared family chores within MenCare campaign in Tbilisi and Kutaisi as part of the 16 Days of Activism against Gender-Based Violence. 

The building located at #80 Guramishvili Avenue in Tbilisi was painted by the organization “Niko” using an illustration by Sopho Kirtadze, which depicts a father, children and a dog walking in the park.

The wall was painted within the framework of the UN Joint Program on Gender Equality funded by the Government of Sweden. 

The wall of the building located at #53 Davit Agmashenebeli Street in Kutaisi was painted by artist Lia Ukleba using another illustration by Sopho Kirtadze, which depicts a father and children reading a book.

The illustration was made within the framework of the UN Joint Program on Gender Equality funded by the Government of Sweden, while the wall was painted within the framework of the “EU 4 Gender Equality: Together against gender stereotypes and gender-based violence" programme, funded by the European Union, implemented jointly by UN Women and UNFPA.

Both illustrations emphasize the importance of involving men as caring fathers, spouses, and partners in child-care tasks and household chores, for the well-being of women, children, families, and society and the country in general, and for achieving true gender equality. 

The MenCare campaign is being implemented by the UNFPA Georgia Country Office in partnership with the NGO We Care. It aims to encourage the involvement of men as nonviolent and caring fathers and spouses in the effort of ensuring health and well-being of families, so that men can be more supportive of gender equality, and ultimately of the social and economic participation of women and the empowerment of society. Every man sharing the idea can participate in the campaign.